PhokatCopy is a youth-oriented advertising platform currently running in Delhi University and IIT Delhi. Founded by Harsh Narang, a final year student at IIT-Delhi, It provides 'free photocopies' to students by utilising the back page for advertisements by companies who want to specially target the youth clientele. It is an innovative means to market directly to the growing 18-24 year old demographic in our urban cities, and provide them with the niche attention they deserve. Brand recognition or loyalty harboured at this age (especially connected to a service that saved you a few bucks every day!) is sure to carry on, giving the advertisers an edge as the demographic gains purchasing power.
PhokatCopy is successfully running in over 30 colleges in Delhi and current clients include Apple, Vodafone, Fastrack among others. Expansion plans for other student centric cities like Pune, Mumbai, and Manipal are being executed. PhokatCopy is partnering with Institutions across the country for the same.
PhokatCopy inculcates the true Indian entrepreneurial spirit. The concept of free photocopying came to Harsh on a long afternoon in 2007, after he had just copied a mountain of notes! He worked on refining the concept and the financials and fleshed out the idea over the course of the year - and PhokatCopy was born!They realise the challenges that face today’s generation (having experienced them!) and want to address them specifically.
But really, what truly makes PhokatCopy so special? Simple.
Its Photocopy, Phokat mein!
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