Virgin Mobile- Definately Hatke !

Virgin Mobile has made a grand entry and is screaming its arrival. The front page of The Times of India carried the print ad of the newest entry into the mobile industry in India on March 10. The ad leapt out at the reader, with its sensational claim, Get Paid for Incoming. What’s more, the headlines of all the news stories on the front page of the TOI were red. Now thats a royal inroad!And this is only one part of the campaign,Virgin has planned for India after its announcement of the joint venture with Tata TeleServices. The same innovation was also carried in Dainik Jagran and Sandesh! Pretty cool...they hitting the biggies already!
Other initiatives include two television commercials targeting the youth. The first one narrates the story of a teenage girl telling her parents that she doesn’t like boys. This leads to her parents worrying over how to get her to like boys. Her father extols the virtues of going out with boys, and sanctions a trip to Goa with her boyfriend.
In the second film, a boy gets caught by a policeman for not heeding a stop light. When the boy calls his ‘Papa’ to bail him out, the policeman is told by the furious ‘Papa’ that he wants his son thrown into jail and slapped soundly. The policeman’s heart melts and he lets the youngster go. The ‘Papa’, it is later revealed, is none other than the boy’s friend.
Both commercials end with the tagline, ‘Think Hatke.’ Thats such a clutter breaking proposition in already saturated mobile market in India which has got some mean and mighty players.The concept reflects the edginess and street smartness of the youth of today.
The entire character of the Virgin Mobile brand is drawn from the maverick persona of its founder, Sir Richard Branson. Therefore, it will constantly push the envelope in terms of its irreverence and cheekiness. This will carve out a unique identity for Virgin Mobile.
Pull up your socks guys, the mobile category just got a hell lotta interesting and competitive!

Vodafone Communication

I am an avid fan of all the Vodafone Communication. And When I say “ALL “communication, I definitely mean so. I actually changed my service provider to avail the benefits of this super brand.
For lucidity of my expressive purpose I have divided the Vodafone Communication initiatives under different headings:
1.) Television Commercials
What can I say about them? They are so damn appealing. Each and every advertisement commercial is crafted to perfection. Right from conceptualization to its execution, they are just perfect. The music stands out and so do the adorable kids and not to forget the dahling pug. Even the placing of their ads across channels and time slots is so effective, They never seem out of place and always refreshing. Every ad that you see makes you feel that it is unbeatable and always you are proven wrong after seeing the next one. The core brand proposition “of always being there for you” is so well established. The full fledge ads to small insertions, the ads about daily alerts to the socially sensitive ads, all are masterpieces. Looking forward to some more endearing TVCs.
2.) Internet Communication
Their interesting virals with animated boy and girl which was a logical continuation from hutch is clearly remembered and gels with the core format which is different.
3.) Mobile Communication
There is nil interference as compared to other networks, which is a boon. Apart from timely vital information and bill related info, there is absolute peace. God Bless’em!
4.) Out Of Home Ads
The hoardings and bill boards are extension of the TVCs and retain the charm. Whats important are the locations which are selected for them. Away from the clutter and higher than the adjacent ads.
5.) Vodafone Bills/Leaflets/Handouts
I am actually maintaining all the bill envelopes since the time i have switched over to vodaphone. Apart from being very communicative and creative, they are damn interesting, out of box and pretty clear in the way they put the message across. Right from the rebranding exercise, to blocking unwanted calls, to caller tune feature, every word has been very represented through pictures. Leaflets and handouts which are low involvement means to communicate are also painstakingly splendid.
6.) Personal Communication
The back office guys who handle their customer care operations are doing a wonderful job. They are courteous, articulate, non-irritating and don’t bother you at wrong time. Also they are good at providing apt info at blitz krieg.
7.) Below the line Initiatives
Still some time to be at par with its international btl initiatives but definately at par with other industry players.
8.) Socially Relevant Communication
From sponsoring youth oriented events, shows and concerts to environmental campaigns, they are maintaining a strategic balance between the commercial and relevant communication