Point of Communication+Utility=Winning Formula

With mobile phones becoming the major medium of business and personal communication, charging the mobile has become easier through public charging services. Apart from public mobile chargers already available in coffee shops, malls and multiplexes. Now, they make a debut in Meru Cabs, the radio taxi service present in a few cities.

Atin Promotions and Advertising has developed the technology and offers the ‘backlit cell phone charging units’ inside Meru Cabs as a new advertising medium as well. The conceptualization, designing, manufacturing and installation of the chargers were done in-house by the company.

It involves the coming together of two basic needs

1.)charging units for people on the move and
2.)branding for telecom players/others

The backlit mobile chargers were launched towards the end of September in 550 Meru Cabs in Hyderabad. They will be introduced in Meru Cabs across Mumbai, Delhi and Bengaluru in November. For the space provided, Meru Cabs makes a fixed amount from Atin Promotions.

The units carry chargers for all popular mobiles, with five docks that allow charging for all major models of Nokia, Samsung, LG, Blackberry and Motorola.

Meru Cab Company incorporated the Customer feedback about services like a mobile charger, in-cab entertainment and magazines etc.

First Mover Advantage:

For advertising, the mobile phone charger station has a LED light box advertising display.Vodafone has come on-board to explore this medium and has taken up 350 cabs in Hyderabad. and is likely to go for Delhi, Mumbai and Bengaluru.


Costings:

approximately Rs 650 per charger (cab) per month. The advertiser also has to take up a minimum of 250 cabs per city. Thus, if a marketer chooses to advertise on the minimum number of cabs, the cost would be about Rs 1.62 lakh per month.

Besides these mobile charger docks, Meru also offers exterior wrapping of its cabs, including doors and rooftop, and also seatbacks inside the cabs.

Kudos to Atin Promotions and Advertising for offering clients innovative mediums at airports, including conveyor belt branding, Jet Airways bus grab handles, airport coach wraps, backlit medians, promotional kiosks, AccuRide AdBikes, Look Walker, digital video screens, e-ticketing counters, standing backlits and scrollers.

Vodafone Communication

I am an avid fan of all the Vodafone Communication. And When I say “ALL “communication, I definitely mean so. I actually changed my service provider to avail the benefits of this super brand.
For lucidity of my expressive purpose I have divided the Vodafone Communication initiatives under different headings:
1.) Television Commercials
What can I say about them? They are so damn appealing. Each and every advertisement commercial is crafted to perfection. Right from conceptualization to its execution, they are just perfect. The music stands out and so do the adorable kids and not to forget the dahling pug. Even the placing of their ads across channels and time slots is so effective, They never seem out of place and always refreshing. Every ad that you see makes you feel that it is unbeatable and always you are proven wrong after seeing the next one. The core brand proposition “of always being there for you” is so well established. The full fledge ads to small insertions, the ads about daily alerts to the socially sensitive ads, all are masterpieces. Looking forward to some more endearing TVCs.
2.) Internet Communication
Their interesting virals with animated boy and girl which was a logical continuation from hutch is clearly remembered and gels with the core format which is different.
3.) Mobile Communication
There is nil interference as compared to other networks, which is a boon. Apart from timely vital information and bill related info, there is absolute peace. God Bless’em!
4.) Out Of Home Ads
The hoardings and bill boards are extension of the TVCs and retain the charm. Whats important are the locations which are selected for them. Away from the clutter and higher than the adjacent ads.
5.) Vodafone Bills/Leaflets/Handouts
I am actually maintaining all the bill envelopes since the time i have switched over to vodaphone. Apart from being very communicative and creative, they are damn interesting, out of box and pretty clear in the way they put the message across. Right from the rebranding exercise, to blocking unwanted calls, to caller tune feature, every word has been very represented through pictures. Leaflets and handouts which are low involvement means to communicate are also painstakingly splendid.
6.) Personal Communication
The back office guys who handle their customer care operations are doing a wonderful job. They are courteous, articulate, non-irritating and don’t bother you at wrong time. Also they are good at providing apt info at blitz krieg.
7.) Below the line Initiatives
Still some time to be at par with its international btl initiatives but definately at par with other industry players.
8.) Socially Relevant Communication
From sponsoring youth oriented events, shows and concerts to environmental campaigns, they are maintaining a strategic balance between the commercial and relevant communication