The Labelzine is a full-colour magazine with between eight to 32 pages that can be stuck on a pack like a label and removed by the purchaser at home.The Labelzine was first used in Europe in April 2007 when free mini copies of fashion magazine Glam*IT were attached to PET Coca-Cola Light bottles in Belgium.
The company is currently investigating the possibility of putting magazines on takeaway cups and an interactive chip-based Labelzine.
The concept of On Product Publishing (OPP), the Australian creator of the magazine-on-a-bottle format, won the best label and best overall concept awards at the 2006 Bottled Water World Design Awards in Bergamo, Italy. Then Coca-Cola noticed that unique innovation in 2007 and push it on sale in Belgium in April. There were PET bottles of Coca-Cola Light, with a free copy of a special mini edition of fashion magazine GLAM*IT attached.
This opens up opportunities to brand designers to be a lot more creative,and enables companies to create a “more intricate and visual identity for their products.
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