I like the Print ad's layout,very ethereal...a departure from the Barbie Dolls.However the sub header which is more like a header: "the concept of inner beauty went out with the bell bottoms" is not bringing any connect. The model is wearing a skirt signifying flowly, loose, charismatic attire=hair? and hence change in the concept of beauty? Fail !!!Perfect example of copy gone awry. However 'Unfair Grace' saves some grace right at the bottom...bringing in some sense, skirt=grace,grace=livon moisturised hair, livon moisturised hair=unfair advantage..therefore Unfair Grace= Love your Hair!!!
Phew!!! Copy writer @ Mudra,Deep Man!Thanks for the brain teaser;)
OOH...cool!Obvious connect,simple and nice.
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