CLICK on the Poster to have an enlarged view.
I believe this is really a great poster ad created by Contract. The layout is traditionally simple. Black typeface against white background, simple font, step-by-step pointers and the direct yet subtle use of words is truly engaging.
The copy is painfully disturbing and dutifully compells the reader to ponder for the cause. The gravity of problem is made blatantly clear by a simple ad. No wonder its a hands down winner!
Contract has won a gold in Clio 2009 for this work in the Poster – Single category. In 2008, this campaign had proved to be a multiple award winner, winning a gold in the Press Lion category in Cannes 2008, a bronze in Adfest 2008 as well as winning a couple of Bullets in the YoungGuns Awards 2008, apart from featuring in the 2008 edition of The Work.
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